We do clever stuff with data to help our clients make more effective marketing and business decisions

using our skills in advanced quantitative research methods, statistics, choice modelling, segmentation, operational research and market simulation

About Us

Team Players

At The Clever Stuff we have a wealth of experience carrying out statistical consulting and data analysis for clients based in Australia and overseas. The level of service we provide our clients, our competitive rates and fast turn-around all contribute to make us the ideal business partner.

 

We use many different statistical approaches and analysis techniques to answer research and business questions:

  • Identify differences: significance testing, CHAID.

  • Identify relationships and drivers: correlation, regression (linear, non-linear), multinomial logit, structural equation modelling, discriminant analysis, decision trees, random forests.

  • Determine underlying dimensions in the data: Factor analysis, cluster analysis.

  • Creating segments: CHAID, cluster analysis techniques including kmeans, latent class analysis.

  • Data visualisation: Correspondance analysis, multidimensional scaling, heatmaps

  • Estimate individual level models: Hierarchical Bayes, latent class.

 

About Us

Team Players

We are flexible, easy to work with and are able to turn projects around quickly. We work closely with our clients to deliver research solutions that fit their business needs.

Problem Solvers

Marketing science and statistics are not only about crunching numbers. Analysis requires a combination of art, science, experience and strong problem solving skills in order to deliver the most meaningful and actionable research solutions.

Forward Thinkers

The directors at The Clever Stuff are postgraduate qualified in marketing and management science. They pro-actively develop their skills and expertise through attending conferences and reviewing academic journals.

Actionable Output

The Clever Stuff provide actionable and easy to understand outputs on even the most complex of projects. We provide our clients with a sophisticated and interactive decision support system to bring models and data to life.

What we do

Quantitative market research studies

The Clever Stuff are experienced in all areas of quantitative research, designing complex questionnaires and sampling frames, weighting data, extrapolating the results to the population.  We have extensive research experience in Segmentation, NPD, Concept Testing, Pricing, Advertising Effectiveness, Customer Satisfaction and NPS.

Statistical analysis

At The Clever Stuff we have a wealth of experience carrying out statistical consulting and data analysis for clients based in Australia and overseas. The level of service we provide our clients, our competitive rates and fast turn-around all contribute to make us the ideal business partner.

Marketing Science

Marketing science is mixture of marketing, market research methods, management science, economic theory and statistical techniques. These disciplines characterise The Clever Stuff’s expertise. We are able to use a wide range of marketing science approaches to help our clients find answers to challenging marketing and business problems.

Trade-off techniques

The Clever Stuff are expert at designing and analysing trade-off tasks lie best worst (also known as max-diff), conjoint analysis, choice based conjoint, discrete choice modelling. We are not wedded to a software solution and use the best tools for the task at hand.

Decision Support Systems

The Clever Stuff specialise in building interactive Decision Support Systems (DSS) to help marketers go beyond traditional reporting and bring the data and analysis to life. The DSS enables our clients to interrogate the data, evaluate business strategies and test “what-if” scenarios.

Business Simulation

Our Decision Support System can integrate external data to add analysis lenses to ...

 

Our People

Dr Victoria Hodgson - Director

  • 20+ years research experience

  • PhD in Marketing, Master Marketing, Bachelor of Economics

  • Prior to setting up The Clever Stuff, Victoria worked at The Leading Edge in the Advanced Quant team, OMD running the econometric division and Griffith Uni​ as a lecturer

  • Specialised in advanced quantitative research, segmentation, econometric modelling, choice modelling and delivering simple and actionable solutions from complex models and research approaches

Eric Brat - Director

  • 20+ years research experience in the UK and Australia

  • Masters of Operational Research, Bachelor of Business

  • Prior to setting up The Clever Stuff, Eric worked at The Leading Edge in the Advanced Quant team and TNS

  • Specialised in segmentation, choice modelling and other trade-off techniques and the development of decision support systems and simulation tools

Mei Jin - Senior Analyst

  • 10+ years research experience in China and Australia

  • Bachelor of Computer Science and Mathematics

  • Prior to The Clever Stuff, Mei worked as a data analyst Inside Story, CAM Pacific Research and IDC China

  • Specialised in data reporting and manipulation and is an expert Q user

Xin Lei- Senior Analyst

  • 10+ years research experience

  • Bachelor of Commerce in Actuarial Studies, Bachelor of Science in Mathematics and Statistics (with first class honors)

  • Prior to The Clever Stuff, Xin worked at the ABS, an actuarial consulting firm and SMPR

  • Specialised in choice modelling, advanced statistics and programming in R software

 

Contact

Suite 107/59 Marlborough Street
Surry Hills  NSW  2010
Australia

 

T +61 2 9699 3457

info@thecleverstuff.com.au

 
LINKS
CONTACT

Suite 107/59 Marlborough Street
Surry Hills  NSW  2010
Australia

 

T +61 2 9699 3457
F +61 2 8078 0649
info@thecleverstuff.com.au

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